Set Your Goals. Additionally, I felt that this word would lead to an interesting design when the letterform was combined with the pattern for the final design.
For the letterform, I wanted to use script-type letters that would flow together and have a musical feel to them in order to connect with the meaning of the word for me being the name of a song.
For the pattern, I wanted to visually represent the actual look and feel of an echoe/ multiple echoes bouncing off of one another.